VIVEK GUPTA

Vivek Gupta has a diverse range of work experience in digital marketing. VIVEK started their career as a Digital Marketing Intern at MindEdge Solutions, where they gained experience in social media posting, keyword research, and Google and Facebook campaigns. VIVEK then progressed to the role of Digital Marketing Executive, where they were involved in campaign planning and execution, SEO reporting, email and SMS marketing, and coordination with clients and creative teams.

Vivek's career at MindEdge Solutions continued as they became a Senior Digital Marketing Executive, taking on additional responsibilities such as digital campaign research, client deliverables, and requirement documentation. VIVEK also handled media budgeting and presented digital marketing strategies to stakeholders.

Following their time at MindEdge Solutions, Vivek joined Digital Ads as a Pay-Per-Click (PPC) Specialist. In this role, they managed a monthly budget of over $50,000 and achieved a benchmark of up to 10x+ return on investment (ROI). VIVEK oversaw various PPC platforms, including Google Ads, Facebook Ads, Instagram Ads, Pinterest Ads, LinkedIn Ads, and Bing Ads. Vivek demonstrated proficiency in monitoring and optimizing bid caps, budget, impression share, quality score, return on ad spend (ROAS), click-through rate (CTR), and other relevant metrics.

Most recently, Vivek joined Solutions 8 as a Google Ads Specialist. VIVEK is responsible for building effective paid search strategies for Google and Bing, managing accounts with a monthly budget of $80,000+, and creating and optimizing ad campaigns and paid search landing pages.

Overall, Vivek's work experience showcases their expertise in digital marketing, specifically in areas such as PPC advertising, campaign planning and execution, SEO, and client management.

Vivek Gupta earned a Bachelor's Degree in BCOM from West Bengal State University, which they completed from 2011 to 2014. Following that, they pursued a Master's Degree in Post Graduate Diploma in Digital Marketing Management from Calcutta Media Institute, from 2015 to 2016. Additionally, Vivek has obtained various certifications in the field of digital marketing, including Apple Search Ads Certification, Optmyzr Certification, Fundamentals of Digital Marketing, Google My Business Basic, Google Tag Manager Fundamentals, Google Ads Search Certification, Introduction to Data Studio, Email Marketing Certified, PPC Automation Exam, PPC Fundamentals Exam, Social Media Strategy, Digital Advertising Certified, Facebook Certified Digital Marketing Associate, Microsoft Advertising Certified Professional, Google Ads Display Certification, Google Ads Video Certification, Search Ads 360 Certification Exam, Google Ads - Measurement Certification, and Google Analytics Individual Qualification.