Heba Zayed currently serves as the Senior Demand Generation Manager for Solera, Inc. since October 2020, focusing on data-driven strategies for international marketing efforts in the EMEA region. Prior experience includes a role as Demand Generation Manager at cap hpi from January 2013 to August 2022, where Heba implemented successful lead generation and funnel optimization tactics, significantly increasing revenue. Additionally, Heba held the position of Consumer Marketing Manager at cap hpi, achieving notable improvements in pricing strategies, ROI on PPC campaigns, and brand visibility through SEO and social media initiatives. Previous roles also include Marketing Manager at The Career Practice and MadBid.com. Heba holds a BA Hons in Graphic & Media Design from the University of the Arts London, earned between 1995 and 1998.
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