Heather C. is an experienced marketing professional specializing in demand generation and digital marketing, with a strong background in SaaS solutions. Currently serving in a demand generation role at Solink since February 2025, Heather develops and optimizes multi-channel programs to enhance pipeline and revenue growth. Previous experience includes leading digital marketing initiatives at Inspectorio and Kneat Solutions, where responsibilities encompassed lead generation strategies, email marketing, and campaign performance optimization. Contributions as a digital marketing consultant for Rumor involved creating marketing templates, conducting mental health research, and managing workshops. Heather's career also includes marketing operations roles at BlackBerry and Ansys, with expertise in cross-functional collaboration and data analytics. Heather holds a Bachelor's degree in Marketing and Business Analytics from UBC Sauder School of Business, achieving Dean's Honour Roll recognition.
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