Michael Barrett is a cybersecurity professional with over 20 years of experience in product and marketing strategy. Currently, they run their own consultancy, Hack Craft Play, working with notable clients like DAZN, Footballco, and Google to develop digital products. Prior to this, Michael served as an external Product Consultant at adidas for four years, where they shaped product vision and led design sprints for various digital initiatives. Their experience also includes roles as a Global Strategy Director at Iris, Head of Strategy and UX at Complete Integrated Communications, and Creative and Product Strategist at Digital Animation Group. Michael began their career as an R&D Engineer at Sony BPRL.
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