Fred de Haro is Chief Executive Officer at Solvace, a digital platform for Operational Excellence in Industry 4.0. They previously served as Group CEO at Simoco (2023–2025) and were CEO and co‑founder of Pycom (2016–2022). They held senior roles including Senior Vice President of Global Sales at Eseye, VP Sales EMEA at Tele Atlas, and Regional Director North Europe at NAVTEQ, and they co‑founded The Good Future Company, advised through The BIG, and provided consultancy services.
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