Soly is an international Clean Energy Tech company with a mission to make solar energy available to everyone. The company was founded in the summer of 2013 by brothers Patrick and Milan van der Meulen. The brothers were inspired at a young age by Al Gore’s documentary “An Inconvenient Truth” and have since decided to use their entrepreneurship ‘As a force for good’. The company is today one of the European market leaders in the field of decentralized energy generation and storage through solar panels, batteries and charging stations. Soly focuses on the residential and business markets and is active in the Netherlands, South Africa (2019), Belgium (2022), Germany (2023) the United Kingdom (2023) and Italy (2024). By developing its proprietary software platform, Soly is one of the most capital-efficient energy providers with only 140 employees across six countries. The Soly platform won a spot in the Deloitte Technology Fast50 in 2021. Soly is an impact driven company and since 2018 B Corp certified. B Corp is an international label for companies that strive for the highest standards of sustainability, financial transparency, and social justice.

Renewable Energy

Soly

Soly's headquarters in Groningen, Netherlands

Patrick van der Meulen

Chris Smeda

Jessica Ching

Ron Berkenbosch

Danny de Jong

Neil Anderson

The Sales and Business Development team at Soly is responsible for driving revenue growth and expanding market presence across multiple countries. This team identifies and cultivates new business opportunities, manages key customer relationships in both residential and business markets, and strategizes to maximize sales of clean energy solutions like solar panels, batteries, and charging stations. Their efforts play a crucial role in furthering Soly's mission of making solar energy accessible to everyone.

Sales and Business Development

The Marketing Team at Soly is responsible for promoting the company's clean energy solutions across multiple international markets. The team executes strategic marketing initiatives to enhance brand visibility and customer engagement, leveraging both online and offline channels. They create and manage compelling content, optimize performance marketing strategies, and tailor campaigns for different regions including the Netherlands, South Africa, Germany, Belgium, and beyond. Through their efforts, the team aims to accelerate the adoption of solar energy systems and reinforce Soly's position as a market leader in decentralized energy generation and storage.

Marketing Team

The Operations and Management Team at Soly oversees the efficient execution and optimization of day-to-day operations and project management. They coordinate between multiple business units, ensure seamless implementation of solar energy projects, and manage international operations to align with the company's mission of making solar energy accessible globally. This team plays a crucial role in maintaining operational excellence and achieving sustainable growth in various geographic markets.

Operations and Management Team

The Development Team at Soly is responsible for designing, creating, and maintaining Soly's proprietary software platform, which optimizes the efficiency of solar energy solutions for residential and business markets. This team collaborates to develop user-friendly web interfaces, robust back-end systems, and innovative software solutions to seamlessly integrate solar panels, batteries, and charging stations. Their work ensures Soly's platform remains cutting-edge, enhancing accessibility and operational efficiency across all six countries where Soly operates.

Soly

Org chart

Teams

Sales and Business Development

Marketing Team

Operations and Management Team

Development Team

Offices

Soly

Org chart

Teams

Sales and Business Development

Marketing Team

Operations and Management Team

Development Team

Offices

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