When it comes to marketing, law firms have so much potential. 

Sure, many have grown without investing significantly in marketing – but that’s also only half the story…

For well over two decades, the UK legal sector has grown year-on-year, outpacing inflation. In turn, firms have been able to grow with relative ease. Their revenue growth, in many cases, has simply come from the market itself expanding, rather than outperforming competitors.

At the same time, the entire sector has consistently underspent on marketing – investing around 2% of revenue (excluding salaries), compared to 8–10% across most other mature industries. 𝑆𝑜𝑢𝑟𝑐𝑒: 𝑇ℎ𝑜𝑚𝑠𝑜𝑛 𝑅𝑒𝑢𝑡𝑒𝑟𝑠

Steady market growth combined with industry-wide underspending has made marketing appear unnecessary for growth. You can spend relatively little and still increase revenue.

And yet, ironically, these conditions have also created a unique growth opportunity.

While the industry undergoes expansion, firms that invest will generate disproportionately high returns. Equally, their investment will help protect their market share if and when industry growth slows.

We partner with forward-thinking firms that recognise this opportunity and their own potential. 

If you work with us, our objective will be twofold:

(1) Generate a consistent stream of new clients for your firm.
(2) Equip you with the tools to continue attracting new business.

In either case, we can support an in-house marketing and BD team or function as your firm’s sole marketing department.

Intrigued?

Reach out.

—

The SOM Team 💚

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