Peta Michaelides

Peta Michaelides is an Associate Principal and Senior Business Development and Marketing Manager at SOM, where they serve as a central point of contact for business development and marketing in Australia. With over a decade of industry experience and an MBA qualification, Peta identifies new project opportunities and oversees various strategies to foster trust with clients. They have previously held roles at Fender Katsalidis, Programmed Group, and HBO+EMTB, and have contributed to the education of students as a guest critic at architecture design studios. Peta takes pride in facilitating successful pitch strategies that drive projects from inception to completion.