Somerled Group is the talent intelligence company for Sport.

We build intelligent systems for one of the hardest judgements in any industry.

Our flagship platform is human-driven and AI-powered, helping professional teams make smarter, faster recruitment decisions. It is built on the full depth of football data, from event-level tracking to physical metrics and positional coordinates, and powered by a football-trained large language model and our proprietary Club DNA scoring system.

What makes us different:

→ Club DNA. Every club has a unique identity. We model yours, then score every player against it. Not against the market. Against you. No two clubs get the same answers.

→ Proprietary models. Cross-league performance translation, development and peak-age projection, on-pitch chemistry, and player valuation, current and projected. Every output confidence-weighted before the decision.

→ A football-native LLM. An industry first. Not a generic AI with a football skin: built with professional scouts, it understands the game the way your staff talk about it. Ask in plain English, get ranked answers in seconds.

→ Youth intelligence. Academy players benchmarked against the developmental data of today's elite at the same age, with biological and footballing age read against the calendar.

→ Time. Replacement shortlists in minutes, not weeks. Your scouts watch players, not spreadsheets.
We work with clubs from Champions League competitors to the EFL, across the English pyramid and Europe.

Founded by a former professional footballer. Built by enterprise technologists, data scientists and senior football professionals with decades of experience across the Premier League, Championship and top European leagues.

Football first. Not football only.

Somerled Group. Intelligence Without Limits.

Somerled Group

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Somerled Group

Org chart

Teams

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