Michael Vachon is a strategic and entrepreneurial brand builder with a strong track record in the craft spirits industry. They co-founded Maverick Drinks in 2013, which became an award-winning distributor recognized by the IWSC multiple times, and they currently lead Citizens of Soil, focusing on premium extra virgin olive oils from female-led farms. As a drinks advisor with Drinks Sherpa, they assist disruptive beverage founders in realizing their visions. Michael holds an MBA from Alliance Manchester Business School and has been actively involved in speaking engagements at major industry events.
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