Joe Pfeifer

Joe Pfeifer is an accomplished E-commerce Director at Sommsation, where responsibilities include overseeing online retail strategies since February 2023. Previously, Joe held the position of E-commerce Manager at Tin Building by Jean-Georges and managed operations for HelloFresh, focusing on product launch and market analysis. Joe's experience also includes significant roles at Hopsy as Director of Beer and Market Development, where national expansion and brewery partnerships were key achievements, alongside a tenure as Head of Retail. Early career experience at Bounty Hunter Rare Wine & Spirits as a Wine Bar Manager contributed to sustainable sales growth and the development of e-commerce wine club initiatives.