Duda Lima is an accomplished Principal Product Designer at Liora Energia since April 2025 and a Design Teacher at Tera since December 2022, focusing on design modules and case studies within a Digital Product Design course. Previously, Duda served as a Staff Product Designer at Medway | Educação Médica, leading the development of the DoctoDoc application, and at Melvi, where the design and development of a healthcare management application were spearheaded. Duda also contributed to the redesign of the digital wallet experience at Creditas, led the technical direction for the delivery app at iFood, and played a key role in establishing the design department at Loft while developing business management platforms. As a founder of Bluepix, Duda directed creative efforts and implemented scalable business strategies. Duda holds an UX Design specialization from EBAC and has completed programs at General Assembly and Hyper Island.
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