Leandro Herrera

Leandro Herrera is a Founder and CEO of Tera_, a company they started in 2016. Leandro also worked as a Colunista at Época Negócios since 2020. Prior to these roles, they served as the Head of Marketing & Product Manager at Geekie starting in 2015. Leandro also worked as the COO at FLAGCX in 2014 and as the Head of Marketing & Digital Growth at Endeavor Brasil from 2010 to 2014. Leandro has experience as a teacher, corporate innovation consultant, and specialist in entrepreneurship and digital marketing at various organizations including ESPM, Grupo ABC de Comunicação, and Senac. Before that, Leandro co-founded Soul Sampa, a company focused on cultural tours in São Paulo. Leandro also worked as a Project Analyst at Via Gutenberg, where they were involved in consultancy and management of corporate sustainability programs.

Leandro Herrera has a Bachelor's degree from FAAP - Fundação Armando Alvares Penteado, which they obtained from 2004 to 2008. In 2017, they started studying User Experience Design at Tera, and in 2018, they briefly pursued Data Science & Machine Learning at the same institution. Leandro also holds additional certifications in Inbound Marketing and Front-end Foundations.