Joel Pacheco

Joel Pacheco is a seasoned professional with extensive experience in digital strategy and management across various sectors. Currently serving as Senior Digital Strategy Manager at SONAE since November 2020, key achievements include orchestrating executive learning expeditions and establishing a digital advisory board. Pacheco's tenure at Sonae MC from June 2011 to October 2020 encompassed multiple roles, notably leading a significant digital transformation for Continente grocery stores and successfully integrating loyalty programs. Pacheco's background also features managerial positions at Lar de Jesus Misericordioso, Unipessoal Lda, and project management roles in education and logistics, complemented by a strong academic foundation, including a Master’s from Universidade do Porto and programs from prestigious institutions such as London Business School.