Sofia Silva has extensive experience in retail management, notably as an Area Manager at Parfois from August 2006 to October 2017, where responsibilities included overseeing 19 sales points, ensuring store operations, implementing brand procedures, managing stock, and training sales teams. Earlier roles at Parfois also included positions as a Sales Assistant and Store Manager, focusing on customer service, stock management, and team leadership. Since December 2017, Sofia Silva has been serving as Coordenador MO at SONAE. Sofia Silva holds a Bachelor's degree in Gestão e Marketing from IPAM.
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