Brian Farrell is the current National Accounts Director at Sonance, a position held since May 2024. Previously, Brian accumulated extensive experience at Best Buy over nearly a decade, with roles including Field Membership Director, National Experience Director, District Manager, and Territory Sales Director for the Northeast. Brian achieved significant milestones such as leading the launch of My Best Buy Total, transforming customer engagement and retention, and driving sales growth across multiple territories. In addition, Brian served as Vice President of Operations at Twilight Solutions Inc. and held various district manager roles at Magnolia Audio Video, emphasizing leadership and performance improvement throughout his career.
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