Kirk Purcell is the VP of Customer Success at SONAR, where they help industry participants navigate the complexities of the North American freight market using innovative data solutions. With a background in finance and business strategy, they previously held leadership roles at AFN, BP plc, and co-founded OrthoAccel Technologies, Inc. Kirk has extensive experience in project management, strategic planning, and operational optimization across various industries. They are currently pursuing an MBA with a focus on Entrepreneurship and Accounting at the University of Illinois at Chicago.
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