Amy Hays

Amy Hays is a seasoned marketing professional with extensive experience in demand generation and digital marketing. Currently serving in a Global Field Marketing & Events role at Sonar since January 2025, Amy previously held the position of Head of Demand Generation at Tidelift, leading to a successful acquisition by Sonar. Throughout their career, Amy has consistently driven impressive revenue growth and lead generation results, with achievements including a 125% YoY increase in sales qualified leads at Tidelift. Early roles include Digital Marketing Manager at both GameTime and a Series A tech startup, where Amy pioneered demand generation strategies and significantly boosted inbound leads. Amy's foundational experience in journalism enhances strong communication skills, backed by a BA in Journalism and Mass Communication from the University of North Carolina at Chapel Hill and management training from Harvard Business School Online.