Eli Goodrich

Eli Goodrich is an accomplished sales and marketing professional with extensive experience in various leadership roles across multiple industries. Currently serving as an Evangelist at SonarSource since February 2013, Eli represents the company in North America, helping organizations reduce risk and maximize ROI. As the Founder of Game Changer Sales, Eli focuses on increasing revenue for B2B software and product firms, particularly in the USA markets. Prior experience includes positions as Worldwide VP Sales at OneBill, Director of Partnerships and Alliances at CAST, Worldwide Sales Director at OMSG, Worldwide Marketing Director at CA, and VP National Service Sales at Microage. Eli's career began at Xerox, progressing through various leadership roles. Educational credentials include a Certificate in Negotiation Mastery from Harvard Business School Online and a BA in English and Mathematics from Valparaiso University.