Frieda H. is a product designer originally from Melbourne, Australia, with extensive experience in various design roles across multiple agencies and startups. They served as a Senior Interactive Designer at Digital Arts Network Australia and as a Product Designer at companies such as Outware Mobile and Grab. Currently, Frieda is the Founder and CEO of Kita, the host of "Woke up in Tech," and a Senior UX Designer at Sonar. They also provide product and design consulting for startups through DakonLabs, focusing on product strategy and user experience.
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