Patrick Gilbertson

Patrick Gilbertson is a seasoned marketing professional currently serving as the Performance Marketing Manager at Sonar since September 2025. Prior to this role, Patrick held the position of Consumer Marketing Director - Paid Media at Gannett | USA TODAY NETWORK, where a notable achievement included implementing a content marketing program that significantly reduced cost per acquisition by 50%. Experience also includes roles such as Consumer Marketing Strategy Director at Austin American-Statesman, focusing on acquisition and retention marketing, and various positions at Kasasa, where Patrick led customer acquisition initiatives and enhanced campaign performance across multiple channels. With a bachelor's degree in Business Management and Marketing from San Francisco State University, Patrick possesses a strong foundation in strategic marketing and performance optimization.