Siddharth Vaidyanathan

Siddharth (Sid) Vaidyanathan is a global strategy leader currently serving as the Associate Director of Strategy & Insights at Sonar. With extensive consulting experience across diverse industries, Sid has previously held roles at EY Seren and Streetbees, where they focused on consumer products, innovation, and growth strategies. Sid's career also includes positions at Sagentia Innovation, Engine, and ORC International, demonstrating a strong ability to guide organizations through market analysis and strategic planning. They hold a degree from The George Washington University, further solidifying their expertise in business and economics.