Sonata Insights helps advertisers understand consumer AI behavior and the impact on marketing and paid media strategies. Its founder and chief analyst, Debra Aho Williamson, is a dynamic AI analyst and AI marketing influencer, recognized for her visionary contributions to the digital marketing landscape. 

Debra’s superpower is identifying significant shifts in consumer behavior that lead to tectonic changes in marketing strategy. At Sonata Insights, she provides advisory services, custom thought leadership research and private presentations focusing on AI marketing, AI advertising, AI search and AI consumer behavior, all featuring her signature blend of innovative expertise, strategic foresight and trustworthy analysis.

Debra also writes The AI Ad Economy, a rapidly growing Substack that helps marketing and media leaders understand how consumer AI behavior is evolving and reshaping the advertising ecosystem.

Before founding Sonata Insights, Debra was a principal analyst at EMARKETER, where she was among the first analysts in the world to identify the power and importance of social media marketing. She developed one of the earliest forecasts for social media ad revenues in 2007, and her landmark body of work—amounting to more than 120 reports—helped cement social media as an essential marketing channel around the world. 

Debra is frequently quoted in the media and her opinions and research have been featured in thousands of news articles, She has made more than 50 TV appearances.


Sonata Insights

Org chart

Teams

Offices

Sonata Insights

Org chart

Teams

Offices

Related companies