Songtradr is the fastest growing music licensing platform in the world, delivering brands, apps, TV and film makers amazing commercial music directly from artists, songwriters and catalogs.

Music

Songtradr

Victoria began her professional music career as a recording artist with Australian group, 'Culture Shock' after signing to Sony Music in 1993, resulting in a top #20 national single.

Following the success of Culture Shock, she expanded her performing career to musical theater, songwriting and production.

In 2003 Victoria formed a songwriting/production partnership with music producer, now-husband, Paul Wiltshire. Over the following 15 years, the pair wrote &/or produced for The Backstreet Boys, Australian Idol, Engelbert Humperdinck, Guy Sebastian, Delta Goodrem and many more, with sales exceeding 15 million internationally.

Following her writing/production success, Victoria became Creative Director for 360 degree music company, PLW Entertainment, overseeing artist & product development, image design and marketing.

As CXO, Victoria infuses her passion for the creative and innovative into all that she does while overseeing the overall, holistic experience of [Songtradr](/org/songtradr)'s global ecosystem.

Victoria Wiltshire

Mike has joined Songtradr from Universal Music Group where he was EVP / Head of Universal Music Group and Brands - USA (UMGB), a music strategy, partnerships, and activation division that worked closely with all UMG labels, artists, and their management. Mike, with his team, created music programs and partnerships with many Marquee brands including [American Express](/org/american-express), Marriott, [American Airlines](/org/american-airlines), Honda, Citi, Mars/M&M’s. These featured high-profile artists including The Weeknd, Imagine Dragons, X- Ambassadors, Carly Rae Jepson, Keith Urban & Nick Jonas, and many up-and-coming artists before they broke through such as Shawn Mendes, Jessie Reyez, and James Bay to name a few.

Mike has spent most of his career working with brands in a variety of senior positions at major advertising and media agencies across the globe. Immediately prior to joining UMG, Mike was the global Chief Growth & Marketing Officer at WPP's [GroupM](/org/groupm), the world’s largest Media Investment Management business. He has also been an entrepreneur, investor, and advisor helping develop new businesses at the intersection of brands, entertainment, and technology.

Mike Tunnicliffe


As a teenager, Jody developed a passion for using music to tell stories, whether as an accompaniment to video or soundtrack to a live event. This passion led to a career that has included event production, content creation and, most recently, in the music tech space. Jody has an extensive background building and advising start-up and high-growth organizations. His areas of expertise encompass strategy, product development, and commercialization.

Jody is an active civic and non-profit leader, investing time and energy in arts education and advancing the growth and development of local music economies. He is a former Chairperson of the Seattle Music Commission and currently serves on the Board of Directors for Melodic Caring Project.

Jody McKinley

Amanda Schupf is a born and raised New Yorker, mother, creative executive, entrepreneur and founder of MAX, a boutique music management company. With over 15 years of experience in the music industry, she has led business development, A&R, artist and label relations, music publishing and more. She has worked with everyone from John Legend, Mark Ronson and Ludacris, to the grammy-nominated songwriters and producers behind Rihanna, Kelly Clarkson, Ariana Grande and Panic! At The Disco. Amanda also holds a Master's Degree in Music Technology from NYU's Steinhardt School of Continuing Education.

Amanda recently joined Songtradr, the world's largest music licensing marketplace, as its new VP of Global Premium Music where she will be managing premium acquisitions across all Songtradr companies.

Amanda Schupf

With a pre-eminent reputation spanning over 20 years, Clare has a wealth of experience within the financial, strategic and operational areas of the TMT sector, bringing a depth of expertise in financial negotiation, commercial strategy, and implementation, operational management and IP exploitation to high growth, disruptive businesses. Her key areas of specialism include strategy definition, assessment, and execution, business planning, IP and product commercialization, corporate finance, fundraising and M&A, strategic partnerships and investments.

Clare is also an advisor to the board of an Artificial Intelligence business which automates music video editing and a Board Observer for a London-based early stage investment firm. With her unique background, she balances advice with pragmatic and objective insights gained from growing ambitious, dynamic and disruptive businesses.

Clare Nicholls

Joe Belliotti is a 20+ year music and marketing industry-recognized leader. Most recently the co-founder of The Music Division, an outsourced music department working with emerging and established brands, Joe previously spent 8 years as Head of Global Music for [The Coca-Cola Company](/org/the-coca-cola-company), where he architected and led global, scalable strategies, partnerships, and initiatives across the company’s portfolio. Joe has been recognized by Billboard Magazine multiple times on the most influential people in music “Power 100” and branding “Branding Power Players.” He regularly speaks at major industry conferences, including SXSW, Midem, Advertising Week, Ad Week, Billboard, and many others. Joe is a graduate of the [Berklee College of Music](/org/berklee-college-of-music).

Joe Bellioti

Steve is a highly experienced music executive who has worked for various music publishers and music production houses in Los Angeles over the last 15 years.

Prior to his engagement with [Songtradr](/org/songtradr), Steve was the Senior VP of Musicbox, the production music division for ole Rights Management, one of the largest independent music publishers. Steve has also served as the General Manager for Vanacore Music for 5 years and the Operations and Distribution Manager for Megatrax Production Music for 6 years.

Steve is an accomplished guitarist, audio engineer and avid music fan. He has a bachelors degree in global business management from the [University of Phoenix](/org/university-of-phoenix-inc) and was certified as an audio engineer from Musician’s Institute in Hollywood.

Steve Karpowicz

A college side-hustle as a club DJ and concert promoter planted the seeds for Dave’s wide-ranging career which spans music licensing, branded content, strategic partnerships, and soundtrack development. Dave moves seamlessly between artists and brands whether pairing Imagine Dragons with Disney’s RALPH BREAKS THE INTERNET or developing music integrations for clients such as Toyota, Levi’s, EA Sports or Apple. Prior to joining Songtradr, Dave was the SVP of Licensing & Branded Content at Paradigm Talent Agency, where he also established the Sync & Score department.

Dave Curtin

Paul is a music and technology entrepreneur with over 30 years experience across the music and media industries. An award winning record producer and songwriter having produced and/or composed music with sales in excess of 15,000,000 records including twelve number #1 albums and singles.

Paul founded Songtradr in 2014 and after 2 years of development, the Songtadr platform officially launched in March 2016 and has since rapidly grown to service 250,000+ artists and music creators around the globe, licensing music to advertisers, brands, films, TV and other media.

Extremely passionate about democratizing the music industry for all creatives, Paul works tirelessly on providing the tools, opportunity and access for the Songtradr community of artists, songwriters and composers.

Paul Wiltshire

Jennie is a seasoned transactional attorney with extensive experience in business and legal affairs in digital media and music, as well as corporate law, including public company compliance, securities and general business law. She has wide-ranging experience in the digital media and music space, which includes drafting and negotiating digital content agreements, with a focus on music licensing, advising and counseling on complex legal and business issues for evolving business models, and implementing rights management and compliance programs related to intellectual property rights.

Prior to her work in digital media and music, Jennie counseled publicly held corporations on a broad range of business matters, including corporate governance and compliance and reporting obligations under U.S. federal securities laws.

Jennie Ingram

Helge has over 20 years experience in software/web development including 10 years as Director of software development and deployment worldwide for one of the world’s largest independent music publishers, Peermusic.

Helge is a perfectionist who never settles for second best and always strives to make the user experience exceptional. He is a unique combination of technologist, coder, musician and publishing expert, fueling the Songtradr engine.

Songtradr

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CEO and Executive Team

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