Aaron Ormond

Aaron Ormond serves as the VP of Marketing for EchoPark Automotive and Sonic Powersports at Sonic Automotive since June 2025, where leadership encompasses brand and performance marketing. Prior to this, Aaron held the role of Director of Marketing for Kitchen & Bath International at Kohler Co. from July 2023 to June 2025, driving global marketing activation. As Principal Marketer at Red Cedar Marketing Consulting in early 2023, Aaron focused on brand strategy and communications planning. In 2022, Aaron was the Chief Marketing Officer at Stix Golf Co., leading to significant revenue growth and customer base expansion. Previous experience includes serving as Senior Director of Global Marketing at Molson Coors, where Aaron successfully revitalized the Coors Light brand, and Director of Global Brand Strategy and Content Development at Harley-Davidson, delivering substantial increases in brand awareness and revenue. Additional roles at Porsche Cars North America, Young & Rubicam, J. Walter Thompson Worldwide, and Doner reflect a strong background in marketing across various industries. Aaron holds a Bachelor of Arts in International Relations from Michigan State University.