OUR MISSION IS TO DEVELOP NEW TECHNOLOGIES TO BREAK THE LIMIT OF PERFORMING ART
We are devoted to making technologies accessible and inspiring to performing artists in the world. With our contribution, new artforms will emerge and existing artforms will become more expressive.

Our Story
Sonic Hits is founded in May 2017, by four passionate and ambitious youngsters – Rex Wang, Alan Liu, Alicia Jia and Joe Yan in Atlanta, Georgia. The three of them – Rex, Alan, Joe were master students in Georgia Tech, in the same major – Music Technology. The opportunity for Alicia to join the team, and the idea of starting a company together came from an unforgettable team project they did back in school, the Moog Hackathon.

The hackathon was a competition which each team got to design a electronic instrument within 48 hours based on Moog’s Werkstatt synthesizer kit, and showcase the instrument with an original music piece written for the instrument. It was so intense that a lot of the teams couldn’t even made a working prototype in time. The four of them made it, they didn’t sleep at all, after Rex and Alicia came up with the idea, Alan started building the circuit, Joe started programming the micro controller, Alicia started working on design, and Rex started coding the software and composing the music. Finally, 48 hours later, they finished their instrument – an electronic bagpipe featuring an automated polyphony system.

In the end, although they didn’t win the first prize, they won so much more – a powerful and innovative team. After graduation, they founded Sonic Hits. Just like the way they did in the hackathon – Rex as Product Manager, Alan as Electrical Engineer, Alicia as Marketing Representative and Joe as Software Engineer. This passionate and ambitious team keeps working hard towards their goal – create something great for the artists and musicians.

Sonic Instruments

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Teams

Offices

Sonic Instruments

Org chart

Teams

Offices

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