Melanie Steinel is currently the Demand Manager at Sonoco, focusing on integrated planning for a sustainable future. With a background in market research and consulting, they shifted to supply chain management to enhance strategic digital planning in logistics. Melanie holds a Master of Arts from Technische Hochschule Nürnberg Georg Simon Ohm and a Bachelor of Science from Universität Bayreuth. Their past roles include positions as a Consultant Market Insights at GfK and various internships in data and supply chain management.