Sara Pennington

Sara Pennington serves as a Brand Content Specialist and Marketing Copywriter at Sonoco, where responsibilities include developing a global brand tone and enhancing brand engagement through strategic content planning. Previously, as a Marketing Strategist at Penn Coaching & Consulting, Sara crafted branding and content strategies aimed at small to mid-sized B2B and B2C firms, utilizing data to optimize SEO and engagement across multiple platforms. Experience also includes teaching communication courses at Bob Jones University, where Sara developed and managed course content for a large number of students. Additional work as a Social Media Strategist at Schola Inbound Marketing involved creating a branding strategy handbook and content management systems to improve team efficiency. Sara holds a Master of Arts in Communications and a Bachelor of Music in Violin Performance from Bob Jones University.