Pete Johnson

Director / President at SonoPlot

Pete Johnson is an experienced executive with a strong background in business development and technology innovation. Currently serving as the Vice President of Strategic Business & Corporate Development at zSpace 3D since 2012, Pete manages partnerships and drives the company's growth within the virtual reality education space. As a co-founder of both Pivotal Healthcare and FestBuddy, Pete focuses on tech-enabled healthcare solutions and festival management. Additionally, Pete founded 5Elements, Inc., a consulting firm, and has held leadership roles at Sonoplot and Perceptual Labs, where advancements in technology were paramount. Previous experience also includes product marketing leadership at Exar Corporation and strategic business roles at Atalgo and Xpedion Design Systems. Pete holds an MBA in Entrepreneurship from The University of Chicago Booth School of Business and a BSECE in Electrical & Computer Engineering from the University of Wisconsin-Madison.

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