Ethan Wu

Ethan Wu is a seasoned professional specializing in Color, Material, and Finish (CMF) development, with extensive experience in managing and executing complex projects across various industries. Currently serving as Principal Color, Material, Finish Developer at Sonos, Inc. since February 2016, Ethan is responsible for early concept exploration, supplier engagement for new CMF techniques, and overseeing the approval process for samples. Prior to this role, Ethan held positions as Senior CMF Engineer at Mophie, where responsibilities included driving color and material development from design to prototype stages, and as Technology Supervisor at Perlos, managing product surface treatments. Earlier career highlights include roles at Foxconn, where project feasibility evaluations were conducted, and MEGAFORCE LIMITED, focusing on painting process optimization. Ethan holds a college degree in International Business from Guangdong University of Foreign Studies.