Anne Abbeel

Anne Abbeel is an accomplished marketing professional with extensive experience in various industries, including audiological care and retail electronics. Currently serving as Marketing Director for Sonova Group, overseeing both Sonova Audiological Care France and Lapperre/Sonova Retail Belgium, Anne is responsible for customer service, corporate and internal communications, lead generation, campaign management, product portfolio, and employee events. Prior roles include Marketing Manager at Media-Saturn, where focus was on lead generation through mass media and co-marketing initiatives, and Corporate Communication Manager at Securex. Additionally, Anne held the position of Marketing Communication Manager at Hewlett-Packard, leading co-marketing programs with partners. Academic qualifications include a Master’s degree in Language Interpretation and Translation from Erasmushogeschool Brussel and a Bachelor’s degree in Marketing from HOGENT.