Bert Herbots

Bert Herbots is an experienced professional in the consumer hearing and audio retail sectors, currently serving as General Manager for Consumer Hearing France Benelux at Sonova Group since March 2022, after holding the position of Sales Director Retail at the same company. Prior to joining Sonova, Bert spent nearly two decades at Sennheiser, where roles included Sales Director for the CE Retail Channel across Benelux and France, as well as various managerial positions related to consumer and retail sales. Bert's career began at TEAC TASCAM as an Account Manager before progressing through several roles at Sennheiser Belux. Bert has pursued further education in leadership and management through institutions including Gustav Käser GmbH and GISMA Business School.