Daniel McFarlane is an experienced leader in sales and marketing, currently serving as General Manager for UKIRE & Nordics at Sonova Group since January 2024, overseeing the consumer hearing subsidiaries in those regions with P&L responsibilities for six entities. Prior to this role, Daniel held various leadership positions at Sennheiser from 2013 to 2024, including Retail Sales Director for multiple regions and Global Sales Manager for Travel Retail, achieving significant revenue growth and receiving awards for product activation. Daniel's earlier roles include Business Development Manager and Head of Sales in Ireland, achieving notable market success, as well as positions in sales and marketing at 53 Degrees North and 98FM. Academic credentials include an MBA in International Business from Griffith College Dublin and a Bachelor's in Business & Entrepreneurship from Dún Laoghaire Institute of Art, Design and Technology.
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