Friederike Menking

Friederike Menking has extensive experience in product management and marketing, currently serving as a Product Manager at Sonova Gruppe since April 2022, focusing on Sennheiser true wireless earbuds. Prior to this role, Friederike worked as a Junior Product Manager at both Sonova Gruppe and Sennheiser from October 2021 to March 2022. Earlier experience includes positions as Marketing Manager and Marketing Associate at Johanniter-Unfall-Hilfe e.V., where key responsibilities included developing marketing concepts and coordinating advertising efforts. Additional roles at Volkswagen Commercial Vehicles and VGH Versicherung involved strategy development, market analysis, and social media activities. Friederike holds a Master of Science in Marketing from Trinity College Dublin and a Bachelor of Arts in Public Relations from Hochschule Hannover.