Karin Vaia is an experienced Global Product Marketing Manager at Sonova Group, specializing in hearing instruments and hearing wellbeing solutions since January 2021. Responsibilities include leading seasonal hearing aid launches, formulating global portfolio guidance, and crafting go-to-market strategies across 18 markets. Prior experience includes serving as Head of Marketing & Business Development at MyoSwiss AG and Marketing Manager roles at Hero Group, where responsibilities encompassed portfolio management in Asia and North America. Additionally, Karin has a strong background in brand repositioning from work as an Account Manager at Kunde & Co. and has held positions at Mondelēz International. Education includes an MBA from Universität Innsbruck and a master's exchange year in Marketing and International Management from Copenhagen Business School.
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