Lilika Beck is an accomplished hearing care executive with extensive experience in omni-channel consumer journey design and market planning. Currently, Lilika serves as Group VP for Sonova Consumer Hearing and Sennheiser Consumer Audio, and holds a board position at the Royal BC Museum Foundation. Previously, Lilika was the Managing Director at Connect Hearing Canada, and has held various senior roles at Unitron Global, including Vice President of Global Marketing. Lilika's educational background includes advanced studies in International Business and Marketing from Macquarie University, along with leadership programs at INSEAD and IMD.
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