Merve Arat

Merve Arat is a seasoned professional in digital analytics and conversion rate optimization, currently serving as a Senior Conversion Rate Optimization Manager at Sonova Group since December 2019. Previously, Merve held the position of Digital Analyst at smava GmbH from November 2017 to October 2019, where responsibilities included A/B testing implementation, data analysis, and collaboration with marketing and product teams. Merve’s earlier experience at ING Bank Turkey spanned multiple roles, including Digital Analytics and Performance Marketing Specialist, where strategic oversight of performance marketing and the creation of alternative credit scorecards were key contributions. Merve holds a Bachelor of Business Administration in Management from Bilkent University and a High School Diploma with French Baccalaureate from Lycée Saint Benoît d'Istanbul.