Sons
Basit Alaka is a skilled professional with extensive experience in customer retention and operations. Currently serving as a Retention Analyst at Sons, Basit oversees the onboarding of high-value customers and is responsible for driving long-term retention through proactive engagement. Previously, a Customer Operations Specialist at AIB, Basit provided dedicated support to customers regarding their accounts. As a Customer Success Specialist at Edenlife Concierge, Basit managed the onboarding process that led to a notable increase in the retention rate of free trial users to premium accounts. Basit's career began as a Management Assistant at Galab Engineering Limited, where data analysis and client service were key responsibilities. Academically, Basit holds a Master's degree in International Business from Griffith College Dublin and a Bachelor of Science in Information Resources Management from Babcock University.
Sons
Sons is a team of physicians, pharmacists, scientists, technologists, business consultants and marketeers, who are building a company where men’s health and well-being is talked about and treated with open optimism.Our mission is to make each new generation of sons healthier and happier than the last.We help men make informed decisions abouthealth issues they often don’t talk about - like how to keep their hair - and deliver reassuringly safe and reasonably priced products to their doors.