Basit Alaka

Basit Alaka is a skilled professional with extensive experience in customer retention and operations. Currently serving as a Retention Analyst at Sons, Basit oversees the onboarding of high-value customers and is responsible for driving long-term retention through proactive engagement. Previously, a Customer Operations Specialist at AIB, Basit provided dedicated support to customers regarding their accounts. As a Customer Success Specialist at Edenlife Concierge, Basit managed the onboarding process that led to a notable increase in the retention rate of free trial users to premium accounts. Basit's career began as a Management Assistant at Galab Engineering Limited, where data analysis and client service were key responsibilities. Academically, Basit holds a Master's degree in International Business from Griffith College Dublin and a Bachelor of Science in Information Resources Management from Babcock University.