Joey Wu

Joey Wu is an experienced Product Manager and Area Marketing Manager at Sony Electronics since January 2014, specializing in business planning, market analysis, and revenue generation through comprehensive product strategies. Prior to this role, Joey served as MIDH Director at Lenovo, where duties included product planning, campaign guidance, and product operations to align with market dynamics and achieve business objectives. Previous positions also include Business Manager at Acer, focusing on market assessment and product lifecycle planning for North and South America, and Territory Product Manager/Business Development Manager at ASUS, where successful product launches were achieved in major APAC markets. Joey began a career as a Senior Business Consultant at EY, working on performance management projects using the Balanced Scorecard methodology. An MBA from Monash University and a BBA from Swinburne University of Technology complement Joey's substantial industry expertise.