Lance So

Lance So is currently a Commercial Manager at Sony Interactive Entertainment, bringing extensive experience in customer marketing from the wine and spirits industry. Previously, they held roles such as Senior Customer Marketing Manager at Diageo and National Account Manager at Nestlé. Lance's career also included significant positions at E. & J. Gallo Winery and Beam Suntory, where they focused on key account management and brand strategies. They are pursuing an Honours Bachelor of Commerce in Marketing at the DeGroote School of Business, McMaster University.