Dan Babb

Dan Babb is an experienced professional in the grocery industry, currently serving as Grocery Controller at Soreen since December 2019. Prior to this role, Dan held key positions at pladis Global as Account Lead for Asda, where responsibilities included overseeing branded P&L, implementing joint business plans, and coaching a team. Dan's previous experience includes roles as Regional Sales Development Head for Cereal Partners Worldwide in Europe, Global Sales, Customer and Channel Development Manager, and Senior Business Controller at Cereal Partners UK, showcasing a strong background in sales, channel strategy, and customer growth initiatives. Dan’s educational credentials include a BSc (Hons) in Retail Management from Loughborough University.