SOREL
Michael Balumas is an experienced Ecommerce Merchandise Manager at SOREL, overseeing women's, men's, and youth footwear since March 2019. Previously, Michael served as a Senior Merchandise Manager at Columbia Sportswear Company, focusing on men's apparel and creating seasonal product lines while analyzing KPIs to enhance sales and profitability. Michael's career includes roles as a Buyer at Kroger and Fred Meyer, where responsibilities spanned strategic planning, product sourcing, vendor management, and marketing campaigns. Michael holds a Bachelor's degree in Business with a focus on Marketing and Retail from Portland State University.
SOREL
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CREATING POWERFUL FOOTWEAR FOR UNSTOPPABLE INDIVIDUALS: Here at SOREL we believe you are your most powerful tool and the determination you find within is an unstoppable force. SOREL challenges the status quo by creating unexpected footwear that pushes the boundaries of function-first fashion. We stay in motion so you can push yourself forward. OUR CORE BELIEFS: At SOREL we aspire to seize opportunities and make bold statements. We’re not satisfied unless we’re exhausting all possibilities. Our passion for improvement comes with a sense of urgency, we are relentless in finding the best solutions possible. We question, explore, disrupt and lead, all while looking for ways to be better. SOREL acts with purpose while making sure every decision is made with absolute intention. SOREL EVOLUTION Founded in 1962, SOREL combines expert craftsmanship and of-the-moment design to create all-season footwear. What began decades ago with premium boots, crafted with an unparalleled balance of construction and protection, is now a brand dedicated to both functionality and fashion. WHY WORK AT SOREL: Being part of SOREL is for the few that dare to draw outside the lines. It’s a culture comprised of individuals audaciously pushing forward as one. New ideas fuel us as we explore the unknown, while never being afraid to charge the edge. SOREL is an institution of creators, doers and leaders who bring the spirit of the boot into everything we make. Centered in the heart of downtown Portland, SOREL headquarters is walking distance to a wide range of theatres, museums, parks, farmers markets and amazing food. Pioneer Courthouse Square, Director Park, Portland Art Museum, Arlene Schnitzer Hall and Waterfront Park are just a few amenities Portland has to offer.