SOREL
Michael Balumas is an experienced Ecommerce Merchandise Manager at SOREL, overseeing women's, men's, and youth footwear since March 2019. Previously, Michael served as a Senior Merchandise Manager at Columbia Sportswear Company, focusing on men's apparel and creating seasonal product lines while analyzing KPIs to enhance sales and profitability. Michael's career includes roles as a Buyer at Kroger and Fred Meyer, where responsibilities spanned strategic planning, product sourcing, vendor management, and marketing campaigns. Michael holds a Bachelor's degree in Business with a focus on Marketing and Retail from Portland State University.