CREATING POWERFUL FOOTWEAR FOR UNSTOPPABLE INDIVIDUALS:
Here at SOREL we believe you are your most powerful tool and the determination you find within is an unstoppable force. SOREL challenges the status quo by creating unexpected footwear that pushes the boundaries of function-first fashion. We stay in motion so you can push yourself forward.

OUR CORE BELIEFS:
At SOREL we aspire to seize opportunities and make bold statements. We’re not satisfied unless we’re exhausting all possibilities. Our passion for improvement comes with a sense of urgency, we are relentless in finding the best solutions possible. We question, explore, disrupt and lead, all while looking for ways to be better. SOREL acts with purpose while making sure every decision is made with absolute intention.

SOREL EVOLUTION
Founded in 1962, SOREL combines expert craftsmanship and of-the-moment design to create all-season footwear. What began decades ago with premium boots, crafted with an unparalleled balance of construction and protection, is now a brand dedicated to both functionality and fashion.

WHY WORK AT SOREL:
Being part of SOREL is for the few that dare to draw outside the lines. It’s a culture comprised of individuals audaciously pushing forward as one. New ideas fuel us as we explore the unknown, while never being afraid to charge the edge. SOREL is an institution of creators, doers and leaders who bring the spirit of the boot into everything we make. 

Centered in the heart of downtown Portland, SOREL headquarters is walking distance to a wide range of theatres, museums, parks, farmers markets and amazing food. Pioneer Courthouse Square, Director Park, Portland Art Museum, Arlene Schnitzer Hall and Waterfront Park are just a few amenities Portland has to offer.

Apparel & Fashion

Retail

SOREL

SOREL's headquarters in Portland, OR, United States

This department oversees the strategic vision and execution of visual branding and artistic initiatives.

Creative Direction

The Sales and Account Management team at SOREL is dedicated to driving revenue growth and fostering strong relationships with key clients. This team collaborates closely with strategic accounts to understand their needs, ensuring exceptional service and support while effectively positioning SOREL's innovative footwear offerings. By analyzing market trends and executing sales strategies, they play a critical role in expanding SOREL’s presence and influence in the footwear industry.

Sales and Account Management

The Product Development and Design team at SOREL is responsible for conceptualizing and creating innovative footwear that merges functionality with fashion. This team collaborates closely to push design boundaries, ensuring that each product not only meets performance standards but also embodies the brand's bold aesthetic. By utilizing expert craftsmanship and trendy materials, they aim to deliver powerful footwear that empowers individuals to express themselves and conquer their everyday adventures.

Product Development and Design

The Ecommerce and Digital Marketing team at SOREL is dedicated to enhancing online brand presence and driving sales through strategic digital initiatives. This team collaborates to optimize the ecommerce platform, curate compelling merchandise assortments, and execute innovative marketing campaigns across digital channels. By leveraging data and creative design, they ensure that SOREL's bold footwear reaches and resonates with unstoppable individuals, embodying the brand's spirit of creativity and functionality.

Ecommerce and Digital Marketing

This department oversees retail and digital sales operations, ensuring effective management and strategic direction for both in-store and online sales channels.

Sales Management

The Marketing & Brand Management team at SOREL is responsible for crafting and executing innovative marketing strategies that elevate the brand's presence and resonate with consumers. This team drives creative campaigns across various channels, including social media, digital content, and influencer partnerships, to showcase SOREL’s unique blend of functionality and fashion. They work collaboratively to ensure that every touchpoint communicates the essence of the SOREL brand, positioning it as a leader in the footwear industry while fostering a culture of exploration and boldness.

Marketing & Brand Management

The Product Development Team at SOREL is instrumental in bringing innovative and stylish footwear to life, seamlessly blending functionality and fashion. This dynamic group collaborates closely to conceptualize, design, and refine products, ensuring they meet the brand's high standards for performance and aesthetic appeal. Through rigorous testing and creative exploration, the team pushes the boundaries of design, continuously improving products to empower individuals in their pursuits.

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Other teams

Sales and Account Management

Product Development and Design

Ecommerce and Digital Marketing

Sales Management

Marketing & Brand Management

Product Development Team