Vicky Jacobs is an Innovation & Strategy Specialist with over 15 years of experience in the food industry, focusing on bold ideas and impactful innovation. Vicky has expertise in FMCG and private label development, having led strategy and product creation in various sectors, including confectionery and health. Previously, Vicky founded Raw Earth, a health bar business, and held numerous roles in product development and management across reputable companies. Currently, Vicky heads the Sorted Foundation, driving positive change in the food system through education and support for purpose-led startups.
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