Michael Roach

Content & Communications Lead at SoSha

Michael Roach is currently working as a Research and Partnerships Associate at Tech Talent Project. Prior to this, Michael worked as a Content & Communications Lead at SoSha and a Senior Lead CX Specialist at Blink Health. In addition, Michael has experience as a Congressional Intern at the United States Congress and as a Sales Associate at J.Crew. Michael also co-founded Refract Magazine and worked as a Tutor at the College of Staten Island. Michael holds a Master of Arts degree in Political Science and Government from New York University and a Bachelor's degree in Economics from Baruch College.

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Brooklyn, United States

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SoSha

SoSha is a digital campaign suite for word-of-mouth marketing. With SoSha, organizations enable their community members to easily compose high quality messages and share them in synchronized posting campaigns on social media. A control dashboard enables campaign coordinators to provide guidance to community members and coordinate what they post. An intelligent writing assistant helps community members to compose individualized posts that incorporate the campaign’s instructions and the user's personal writing style. With only a few clicks, community members can create impactful social media communication and share it across various platforms in a coordinated way.


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