James Gray is an experienced professional in the whisky industry, currently serving as Deputy Director and Senior Specialist at Sotheby's since March 2021, with a focus on whisky expertise. Previous roles include Brand Development Specialist at Whisky.Auction and Merchandise Allocator for Wines & Spirits at Selfridges, where analysis of sales performance and market trends was conducted to inform buying strategies. Early experience encompasses operations internships at The Roofbox Company, managing stock control and updating product listings, as well as a marketing admin internship at Customer Plus, which involved database management and customer engagement. James holds a Level 2 qualification from the Wine & Spirit Education Trust and completed studies at the University of Stirling and The Ecclesbourne School.
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