We empower women through a holistic mobile app that supports them throughout pregnancy and early motherhood. Our platform provides trusted health information, baby growth tracking, personalized nutrition and exercise guidance, and emotional support—all in Arabic and tailored for the Palestinian context. With AI-powered features like a smart baby cry analyzer and a supportive chatbot, along with a built-in e-commerce store and doctor maps, we offer a one-stop solution for every mother’s journey. We're not just building an app—we’re creating a movement of informed, supported, and connected mothers across the Arab world.

Soul

Basel Ibaidou

This department focuses on the development and visual representation of technology solutions.

Soul

Org chart

Teams

Technology and Design

Offices