Soul Chai is an AAPI, women-owned business offering traditional & caffeine-free Rooibos Masala Chai for wholesale and home. Both blends are unsweetened, undiluted & freshly microground for big aroma and a spice-forward base that supports beautiful latte art! Each batch of Soul Chai is freshly blended then minimally packaged in infinitely recycled tins. 

Sally & Esar have backgrounds in specialty coffee where they struggled to feel represented and proud to serve the sugary & diluted liquid chai concentrates that many cafes carry out of convenience. As Chai is such an important daily ritual for South Asians, Soul was born from their desire to offer a far more authentic and sustainably packaged option for these spaces. Each small batch of Soul Chai is meticulously quality controlled and left unsweetened for those who prefer soul-warming to sweet. It’s powdered form meets people where they are as a quick, strainer-free and entirely customizable ritual. A teaspoon adds nostalgia and kick to anything you sprinkle it in!  

Our mission is to not only supply a more authentic Indian chai but offer a minimally packaged product.

Soul Chai

Org chart

Teams

Offices

Soul Chai

Org chart

Teams

Offices

Related companies