**Soul & Grit** is a women's activewear brand built at the intersection of innovation, strength, and softness — engineered for women who refuse to choose between the two.

Founded by a former PICU nurse who traded critical care medicine for a product gap the entire activewear industry had overlooked, Soul & Grit enters a $13.9B market with something no competitor holds: **two design-patented silhouettes** — the world's first hooded sports bra and collared sports bra. Neither design exists at scale anywhere else. That's not a marketing claim. It's IP.

Every piece is built with intention — from the patented form factor to the high-waisted compression skort — merging cutting-edge design with the soul of fashion. Performance wear that moves with a woman through training, creating, and leading, without compromise.

**Soul & Grit isn't just activewear. It's a mindset.**

The uniform for your becoming.

🌐 wearsoulandgrit.com
📍 Women's Activewear · DTC · Premium Performance Wear

Soul & Grit

Org chart

Teams

Offices

Soul & Grit

Org chart

Teams

Offices

Related companies