SoundCloud
Prior to joining SoundCloud in 2021, Seton was President of Independent Music & Creator Services at Warner Music Group, where he ran the company’s indie label and artist-serving division, ADA Worldwide.
Under Seton’s leadership, ADA secured an exclusive global distribution deal with BMG, as well as deals for the likes of Doug Morris’ 12 Tone, Ciara’s Beautymarks Entertainment, Paradigm’s Big Picnic, Cherrytree, Platinum Records, and Knightvision.
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